Founded in 1990 by Nina Lekhi, Baggit has grown from strength to strength with each passing year. It has now become one of the leading handbag companies and the largest selling bag brand in India. With the desire to create a brand that offered a unique concept, Baggit pioneered and perfected the concept of using traditional handicraft skills to create modern designs with non-leather, ecofriendly materials and thus, becoming one of the favorite bag brands of Indian consumers.
Baggit bags have a perfect blend of innovation, artistry and international designs which have made them an immediate hit among their target audience. An environmentally conscious brand, Baggit emphasizes on making use of eco-friendly materials. Baggit defined bags as a style statement at a time when handbags were considered boring. With an unbeatable combination of style and durability, Baggit has endeared itself to its fans. With each new collection the brand explores current and futuristic style trends that ensures its buyers are always in style.
Nina Lekhi, MD & Chief Design Curator of Baggit has always been a believer of enhancing the beauty inside & outside. This has always been the founding philosophy of the company. Her beliefs have been a continuous source of strength and positive energy for the company. Keeping this in mind the Baggit team practices Siddha Samadi Yoga along with utilizing the gym within the office premises.
Baggit incorporates eco-friendly values to it's all products, brand’s strong belief in 'Fashion without cruelty' won it a PETA Proggy award in 2013. In the same year Baggit added another feather to its cap by bagging Shopper’s Stop Best Brand Award in the Bags & Accessories Category for consecutive 3 times. Also Baggit has bagged few awards from leading malls & online portals.
The brand has launched its new brand campaign titled #PutItOnTheTable. Focusing on gender equality, the campaign will capture the essence of the issue. Led by their brand ambassador, popular Bollywood youth and style icon, Shraddha Kapoor, it showcases instances where we unconsciously ignore the woman’s voice and how that approach has to be changed.
In India, Baggit currently has its presence in 101 cities including Metros and Tier II cities, with 50 plus Exclusive Business Outlets around 1000 counters, including LFS and Trade. Though the major chunk of Baggit comprises of bags followed by wallets they have also ventured in making accessories like caps, belts, multi pockets like ipad, laptop & mobile covers & utility kitsTo know more log on to:
Event Date - 5th September 2018
Time - 4.00 pm onwards
Venue - ITC Grand Central, Mumbai